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New Resource: Policy, Systems and Environmental Change - Effectively Engaging Your Coalition When Working with the Media

Policy, Systems and Environmental Change: Effectively Engaging Your Coalition When Working with the Media is a resource that coalitions and policy committees or task force groups can use to achieve their healthy community goals. Media plays a major role in shaping our perceptions and influencing our decisions. Information in the media impacts public understanding of health, which in turn, affects health beliefs, health behaviors, health care practices, and policy- making. As public health practitioners continue to shift their focus towards physical, social, environmental, and political factors that affect health, media engagement has become a vital part of any health campaign or practice. The purpose of this guide is to provide coalitions with information and tools they can use to organize their media efforts and maximize their success. It serves as a companion to the Center for Disease Control’s (CDC) Media Plan Guidance: How to create and implement an effective media plan and the Policy Systems and Environmental Change Resource Guide.