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Online "How To" Communication Series for Cancer Coalitions

Online Courses

Slogans and logos are ways to associate phrases (slogans) and images (logos) with ideas that are already in the minds of your audiences. Learn how to a create a slogan and logo for your coalition.The American Cancer Society and the Comprehensive Cancer Control National Partnership are pleased to announce the launch of several online courses for comprehensive cancer control (CCC) coalitions.

These FREE courses are designed for busy CCC professionals to learn best practices for telling your coalition's story, creating memorable slogans and logos, and writing compelling messages to motivate your audience to take action. The courses are presented in a user-friendly online format -- you can proceed at your own pace and on your own schedule.

ABOUT THE COURSES

Storytelling for Coalitions: How to Share Your Coalition Success Stories

Storytelling is useful for coalitions because it is an effective way for readers to experience coalition messages. Learn how to a create a memorable coalition message using digital storytelling.

Slogans and Logos for Coalitions: How to Help Your Audiences Remember You

Slogans and logos are ways to associate phrases (slogans) and images (logos) with ideas that are already in the minds of your audiences. Learn how to a create a slogan and logo for your coalition.

Copywriting for Coalitions: How to Write Compelling and Persuasive Messages

Copywriting is the practice of using words to persuade people towards a decision. This course can help coalition members to increase their communication effectiveness by writing compelling messages and motivating their audiences with persuasive reasons.

The courses have the following helpful features and benefits:

  • A user-friendly online format – you can proceed at your own pace with pause and replay
  • A companion guide – you can scan the key ideas in written format
  • Practice exercises – to further develop your skills
  • Online resources – for further exploration of techniques and effective examples

Check out the “How To” communication series and share them with your partners!